Why Paul Pogba, Cristiano Ronaldo and Mo Salah have all trained in Dubai

(CNN) — Following the collapse best place to bet online Egypt’s early elimination from the Africa Cup of Nations this summer, Mohamed Salah took a break in Dubai to recuperate.
The reigning African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, and kept in shape with a few light training at the Nad al Sheba (NAS) sports complicated.
This wasn’t Salah’s very first trip to the complex, nor even his earliest this year. His Liverpool team booked in for a training camp in January, as did Premier League rivals Manchester United — that visited the former year.
Arsenal were guests at March, adding their names to a list that contains Real Madrid, Borussia Dortmund, and AC Milan. Juventus star Cristiano Ronaldo dropped over his winter holidays.
The appeal isn’t confined to footballers.
World number one tennis player Novak Djokovic posed in NAS at 2016 for a selfie together with the Crown Prince of Dubai.
From the Australian cricket team to UFC winner Khabib Nurmagomedovthe cream of international sporting dolls have been flocking to the website.
But why?
‘pretending to be the best’
The NAS complicated, situated close by the world’s priciest horse racecourse, was designed with the aspiration to become one of the world’s greatest.
«We aim to be recognised as a outstanding destination,» states NAS director of sport Robert Wadsworth.
Feedback from celebrity clients — he prefers to not name names — indicates the ceremony is»comparable and in some cases significantly better than the facilities they are utilized to.»
Some customers have been happy to offer shining reviews, such as Djokovic, who wrote a thank you note on Instagram»for allowing me to train at the top sports facility on earth.»
Read :’World desert ultramarathon’ starts’
The sprawling website comprises a broad selection of indoor and outdoor features. There are just two FIFA-standard soccer pitches as well as an athletics track, as well as indoor arenas for badminton, volleyball, futsal (similar to five-a-side soccer ) and martial arts.
The complex also has facilities for simulating different altitudes, cryotherapy chambers that aid recovery following exercise, swimming pool and hydrotherapy tools, in addition to a sports science laboratory and medical support teams.
«The Nad Al Sheba Sports Complex is an evolving project, increasing by the week, month and year,» says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Various clients find different applications for the complex.
«At the main it is for training crews either pre-season or mid-season, and injury rehab and recovery,» says Wadsworth.
«We have a range of soccer teams from the European leagues who will train with us from January to March once (most ) leagues have winter breaks. We host groups from Asia from November to February when they are doing pre-season work»
The website hosts athletes and teams as they prepare for tournaments that are specific, Wadsworth adds. «Cricket Australia finished their pre-tour testing at NAS before flying into the UK for the World Cup and also The Ashes.»
Past the role, Wadsworth believes privacy is a region of the appeal for people. NAS is a private facility which takes pride in protecting from public or the media against flames.
That Dubai is used to catering to the rich and famous also allows a level of anonymity for customers on their time, that will enjoy a quiet dinner or see local landmarks with no swarmed by sports lovers.
Commercial value
The regular presence of star athletes in the NAS complicated may bring benefits for both visitors and hosts.
«Many countries in the Gulf area are using hot weather training camps as part of their sports development strategies,» says Professor Simon Chadwick, a sports company expert in the University of Salford, in the UK.
«They have positioned themselves as health and training destinations with the intention of drawing in athletes and teams, increasing awareness of the facilities and, consequently, forcing long-term company.»
For fostering tourism and awareness A 2015 Deloitte report also noted that the potential benefits.
«The usage of Dubai as a place for warm weather training in the winter months is proving increasingly popular for soccer teams,» the report says. «If marketed correctly Dubai can in time become the’go-to’ venue for a significant number of clubs, with resulting opportunities for instruction (and) exhibition games.»
«Volume involvement events also have significant potential in bringing extra sports tourists.»
Read : The spectacular experiences in Dubai
Chadwick thinks there are for seeing with sportspeople advantages center.
«By training at the Gulf athletes and teams can boost their profiles across the region, build fan engagement, and establish possibly profitable relationships with commercial partners,» he says.
The existence of commercial factors in excursions to Dubai has been emphasized by people like Bernd Wehmeyer, director of football team Hamburg SV, who stated the sponsorship by Emirates Airline of the club has been a factor in the choice of destination.
Wider ambitions
Relationships with sports stars’ development is taking place alongside a drive to create sporting involvement and infrastructure .
The Emirate recently opened the 17,000-seat Coca-Cola Arena that will host basketball soccer and ice hockey. Dubai also upgraded facilities such as the Al Maktoum Stadium for the 2019 Asian Cup, held in the UAE.
«There are quite a few different sports projects under discussion,» says Aman Al Rahma, listing plans for new bicycle tracks and golf courses in town.
Read More:’World’ helipad on Burj al Arab turns 20
The DSC is aiming to increase involvement across all demographics, states Aman Al Rahma,» with the intention of earning Dubai»one of the most physically active places on the planet.»
«That is why, when you look in Dubai’s annual sports calendar, then you will find quite a few of community sports events along with the star-studded elite sporting extravaganzas,» he states.
Having procured an influx of talent that is global, Dubai is trying to nurture its own.